Loyalty + Gamification Platform
Turn everyday service visits into a game customers want to win.
LoyaltyFlow helps service businesses design loyalty journeys with points, tiers, challenges, and instant rewards. Launch quickly with a campaign builder, optimize with analytics, and scale with a developer-first API.
Core capabilities for growth teams and developers
Everything your team needs to build, track, and scale modern loyalty programs for salons, clinics, fitness studios, and other service-led businesses.
Service Businesses Multi-location Ready Omnichannel
Campaign Builder
Create and manage targeted loyalty campaigns in minutes, then iterate fast.
Loyalty Analytics
Track point velocity, redemption trends, and ROI to improve retention.
Loyalty API
Expose loyalty actions to any channel with a scalable API and webhooks.
Enterprise Support
Depend on secure infrastructure, high uptime, and support built for growth.
Gamification Software
Launch reward journeys that keep customers engaged beyond one-time offers.
Features built for gamified loyalty journeys
Use these features together to attract new customers, increase repeat visits, and improve retention.
Points
Reward every purchase and action with flexible point rules.
Tiers
Motivate loyalty with status levels and unlockable perks.
Games of chance
Boost excitement with random-win experiences and surprise outcomes.
Rewards
Offer meaningful incentives that drive repeat visits and spend.
Wallets
Give customers a real-time view of points, perks, and balances.
Spin the wheel
Launch interactive spin campaigns for instant gratification.
Referrals
Turn loyal customers into advocates with referral-based rewards.
Challenges
Create mission-style goals that increase engagement over time.
Lotteries
Run scheduled prize draws that keep members coming back.
Badges
Celebrate milestones with collectible achievements and progress signals.
Leaderboard
Spark friendly competition with rank-based visibility and rewards.
Scratch & win
Deliver instant digital scratch cards for surprise rewards.
Coupons
Issue personalized offers that improve redemption and retention.
Case studies from service-led businesses
See how teams use LoyaltyFlow mechanics to improve repeat visits, retention, and referrals.
Tiered loyalty increased repeat bookings by 38%
GlowCraft Salons (24 locations)
Context: Premium salon chain with high first-time footfall from social campaigns but low repeat conversion after the first service.
Challenge: High first-visit traffic but weak second-booking conversion across branches.
Baseline: Only 26% of first-time customers returned within 45 days and coupon redemption was under 9% across locations.
What we launched: Implemented points + tier upgrades + time-bound coupon rewards tied to recurring service intervals.
Rollout: Phase 1 launched in 6 pilot locations for 30 days, then expanded to all branches after validating redemption and repeat-booking lift.
- 38% repeat booking growth in 90 days
- 27% higher average ticket size
- 19% increase in referral bookings
Challenges and referrals doubled member engagement
PeakMotion Fitness (12 studios)
Context: Subscription-led fitness brand with strong acquisition but inconsistent weekly participation and poor off-peak utilization.
Challenge: Large inactive member base and low class attendance outside peak hours.
Baseline: Only 32% of active subscriptions attended 2+ classes per week and off-peak slots remained below 40% utilization.
What we launched: Launched weekly streak challenges, referral milestones, and leaderboard rewards for off-peak class participation.
Rollout: Ran 8-week engagement loops with weekly challenge resets and branch-level leaderboards to keep progress visible and competitive.
- 2.1x active members month-over-month
- 31% uplift in class attendance
- 44% increase in referral signups
Wallets and rewards improved retention across branches
SmileBridge Dental Network (18 clinics)
Context: Multi-branch dental network that struggled to retain patients through full treatment cycles and scheduled follow-ups.
Challenge: Patients missed follow-up visits and branch-level retention remained inconsistent.
Baseline: Follow-up adherence was 54% and treatment-plan completion varied widely between clinics.
What we launched: Rolled out shared wallets, family referral incentives, and milestone badges for treatment completion.
Rollout: Introduced patient wallets in waves by city and synced reminders with appointment workflows to reinforce follow-up actions.
- 29% lift in six-month retention
- 22% improvement in follow-up compliance
- 17% growth in family plan enrollments
Industries we help grow with loyalty
Purpose-built for service businesses that depend on repeat customers and long-term retention.
Salons & Spas
Reward repeat appointments, product purchases, and referral-driven growth.
Fitness & Wellness Studios
Drive class attendance with streaks, tiers, and challenge-based incentives.
Clinics & Healthcare Services
Increase follow-up visits and family referrals through personalized rewards.
Automotive Services
Encourage periodic maintenance with milestone rewards and service coupons.
Home & Repair Services
Build loyalty across recurring bookings with points wallets and badges.
Food & Local Retail
Boost repeat orders with gamified campaigns, lotteries, and instant wins.
Simple pricing for every growth stage
Start fast, scale your loyalty program, and upgrade as your customer base expands.
Starter
₹0 /month
For single-location service businesses getting started with loyalty.
- Up to 100 customers included
- Points + coupons
- Basic analytics
- Email support
Growth
₹500 /month
For growing businesses that need more customer capacity and campaign control.
- Up to 1,000 customers
- All gamification mechanics
- Advanced analytics
- Referral programs
Pro
Custom
For businesses with more than 1,000 customers and advanced scaling needs.
- More than 1,000 customers
- Loyalty API + webhooks
- Priority support
- Custom onboarding
Contact our team
Need help choosing a plan or setting up campaigns? Our team can guide you end-to-end.
Talk to sales
Share your goals and expected customer volume. We will recommend the best setup for your business.
Phone
Mon-Fri, 10:00 AM to 7:00 PM IST
Turn every service visit into a rewarding loyalty moment customers want to repeat.
From points wallets to spin-the-wheel campaigns, LoyaltyFlow gives your business the tools to reward behavior, improve retention, and create memorable customer experiences at scale.